Rajat Gupta

Co-founder, foryoudaily

Rajat Gupta is one of two co-founders of foryoudaily, a plant-based daily supplement brand based in Jaipur, Rajasthan, operating as For Your Daily Consumer Wellness LLP.

Within the founding pair he is, in the brand's own description, the “will I actually take this every day?” guy — if the answer is no, the formula does not get approved. That adherence-first filter runs through what he writes: not what is theoretically optimal, but what someone will realistically sustain past week three.

What he writes about

• Daily routine and adherence — why supplement protocols fail, and what makes one stick
• Skin barrier and environmental damage — hard water, pollution, UV, and the limits of topical skincare
• Sleep and cortisol rhythm — why “tired all day, wired at night” is a dysregulation pattern rather than insomnia
• Recovery and adaptogens — post-exertion fatigue, blood lactate, and what the trial evidence supports

Editorial standards

Articles published under this byline cite peer-reviewed sources by identifier — PubMed Central and PMID references appear inline so any claim can be traced to its original study. Where evidence is preliminary, animal-model, or mechanistic rather than clinical, the articles say so.

Rajat Gupta is not a licensed medical practitioner. This content is educational and is not medical advice, diagnosis, or treatment. foryoudaily products are food supplements registered with FSSAI (Licence No. 12226999000231), manufactured in an FDA-recognised, GMP-certified facility. Consult a qualified healthcare professional before starting any supplement, particularly if you are pregnant, breastfeeding, or taking prescription medication.

Selected articles

• The Morning Routine That Actually Sticks for Indian Professionals
• Tired All Day, Wide Awake at Night: The Cortisol Inversion
• Ayurvedic Nootropics: The Mechanisms Behind Brahmi and Bacopa
• Jatamansi for Sleep and Mental Clarity
• Sea Buckthorn vs Fish Oil: Which Omega Does Your Skin Need?
• Dry Skin vs Dehydrated Skin: How to Tell the Difference
• Hard Water and Skin Damage in India
• Why Sunscreen Alone Is Not Enough for Indian Skin
• How Stress Hormones Damage Skin
• Workout Recovery, Fatigue and Adaptogens

Read the full Wellness Journal →

Contact

Editorial corrections and ingredient questions: hello@foryoudaily.co